creative direction + design

resume

professional experience


creative director

Amazon | Prime Video

July 2018 — Present

Senior Art Director | March 2022 - May 2023

Art Director | September 2020 - March 2022 

Visual Designer/Art Director on Prime Video Channels | July 2018 - September 2020

• Lead creative for cultural event features such as Black History Month, Women’s History Month,

Asian Pacific American Heritage Month, Pride, Hispanic Heritage Month, etc.; executed style guides

to be utilized across different groups within Prime Video for scability and consistency

• Lead creative for Prime Day ’19, ’20, ’21, ‘22, ’23 across multiple Prime Video business lines;

facilitated a cohesive design pattern for team to use across high volume of assets (1000+)

• Executed creative strategy for 3P SVOD, seasonal events, and brand marketing campaigns

• Created design templates for web, mobile, FireTV, and living room devices for scalability

• Art direction for trailers, sizzles and video ad campaigns

• Designed marketing campaigns for Prime Video Channels clients including HBO, CBSAA, etc.

• Oversaw creative submitted from various partners, maintained design/studio relationship


brand designer

Amazon | Prime Now

Nov 2016 — July 2018

• Designed marketing campaigns for seasonal events, acquisition promotions, onsite, ads, emails,

and social media. Assets created globally across multiple regions: US, UK, DE, FR, IT, ES, and SG

• Lead Designer for Prime Day '17 (Prime Now) and ‘18 (Prime Now, Fresh, Whole Foods);

facilited a cohesive design pattern for team to use across high volume of assets (1000+)

• Art directed and coordinated campaign and storefront imagery photoshoots

• Produced high volume of assets to achieve marketing business goals in tight deadlines


senior visual designer

Groupon

June 2015 — Nov 2016

• Designed email blasts, site and mobile assets, social media, and affiliates for all channels

of the business: Local, Getaways, Goods, Health & Beauty, etc.

• Launched brand standards for ‘Groupon Beauty’ channel: used elevated imagery

and typography, created logo using handwritten script

• Teamed up with copywriters on creative concepts for large seasonal campaigns


• Designed brand feature pages, on-site graphics, email blasts, social media assets for

HauteLook.com, dual-flash events for Nordstromrack.com and features on Nordstrom.com

• Prepared merchandise pages and email blasts in HTML/CSS templates

• Designed internal graphic materials such as the company brand book, printed inserts in

exclusive beauty bag products, and customized Powerpoint presentations

• Retouched, photo-composited, and prepped on-site imagery for brand events on HauteLook.com

graphic designer II

HauteLook + Nordstromrack.com

Sept 2012 — May 2015


senior web graphic designer

Forever 21

Aug 2009 — Sept 2012

• Designed web campaigns, email blasts, social media assets, online ad banners for all brands:

Forever 21, Heritage 1981, Love 21, 21 Men, Forever 21 Plus Sizes, Forever 21 Girls.

Assets created globally across multiple regions: US, CAN, CAN-FR, UK, EU and DE

• Created digital billboards for stores in Times Square, Beverly Center, and other retail locations


web production designer

American Apparel

Oct 2007 — Aug 2009

• Maintained and color-corrected photos for all international online stores

• Created and updated web rotators, headers, etc. according to upcoming promotions


account management intern

Deutsch LA

January 2007 — April 2007

• Assisted TGIFRIDAY’s team in various

work driven for quality client service

• Compiled analysis reports based on

other competing restaurants

• Used tools such as Lexis Nexus and

VMS to research on the industry

interactive design intern

Designory

May 2007 — Sept 2007

• Creative concepting with Infiniti team

• Assisted in creating comps and layout guides for

upcoming projects


education

2003 — 2007

Cal State University, Fullerton

BA in Communications, Advertising

skills

• Fluent in Adobe Creative Suite

• Knowledge in Sketch, Figma, HTML/CSS

• Microsoft Office

• Digital Marketing & Social Media

• Brand Identity

• Photography, photo-editing, retouching