Professional Experience
Amazon Prime Video
July 2018 — Present
Creative Director
Senior Art Director | March 2022 - May 2023
Art Director | September 2020 - March 2022
Visual Designer/Art Director on Prime Video Channels | July 2018 - September 2020
• Lead creative for cultural event features such as Black History Month, Women’s History Month, Asian Pacific American Heritage Month, Pride, Hispanic Heritage Month, etc.; executed style guides to be utilized across different groups within Prime Video for scalability and consistency
• Lead creative for Prime Day ’19, ’20, ’21, ‘22, ’23 across multiple Prime Video business lines; facilitated a cohesive design pattern for team to use across high volume of assets (1000+)
• Executed creative strategy for 3P SVOD, seasonal events, and brand marketing campaigns
• Created design templates for web, mobile, FireTV, and living room devices for scalability
• Art direction for trailers, sizzles and video ad campaigns
• Designed marketing campaigns for Prime Video Channels clients including HBO, CBSAA, etc.
• Oversaw creative submitted from various partners, maintained design/studio relationship
Amazon | Prime Now
Nov 2016 — July 2018
Brand Designer
• Designed marketing campaigns for seasonal events, acquisition promotions, onsite, ads, emails, and social media. Assets created globally across multiple regions: US, UK, DE, FR, IT, ES, and SG
• Lead Designer for Prime Day '17 (Prime Now) and ‘18 (Prime Now, Fresh, Whole Foods); facilited a cohesive design pattern for team to use across high volume of assets (1000+)
• Art directed and coordinated campaign and storefront imagery photoshoots
• Produced high volume of assets to achieve marketing business goals in tight deadlines
Groupon
June 2015 — Nov 2016
Senior Visual Designer
• Designed email blasts, site and mobile assets, social media, and affiliates for all channels of the business: Local, Getaways, Goods, Health & Beauty, etc.
• Launched brand standards for ‘Groupon Beauty’ channel: used elevated imagery and typography, created logo using handwritten script
• Teamed up with copywriters on creative concepts for large seasonal campaigns
Graphic Designer II
• Designed brand feature pages, on-site graphics, email blasts, social media assets for HauteLook.com, dual-flash events for Nordstromrack.com and features on Nordstrom.com
• Prepared merchandise pages and email blasts in HTML/CSS templates
• Designed internal graphic materials such as the company brand book, printed inserts in exclusive beauty bag products, and customized Powerpoint presentations
• Retouched, photo-composited, and prepped on-site imagery for brand events on HauteLook.com
HauteLook + Nordstromrack.com
Sept 2012 — May 2015
Forever 21
Aug 2009 — Sept 2012
Senior Web Graphic Designer
• Designed web campaigns, email blasts, social media assets, online ad banners for all brands: Forever 21, Heritage 1981, Love 21, 21 Men, Forever 21 Plus Sizes, Forever 21 Girls.Assets created globally across multiple regions: US, CAN, CAN-FR, UK, EU and DE
• Created digital billboards for stores in Times Square, Beverly Center, and other retail locations
American Apparel
Oct 2007 — Aug 2009
Web Production Designer
• Maintained and color-corrected photos for all international online stores
• Created and updated web rotators, headers, etc. according to upcoming promotions
Designory
Interactive Design Intern
May 2007 — Sept 2007
• Creative concepting with Infiniti team
• Assisted in creating comps and layout guides for upcoming projects
Deutsch LA
Account Management Intern
January 2007 — April 2007
• Assisted TGIFRIDAY’s team in various work driven for quality client service
• Compiled analysis reports based on other competing restaurants
• Used tools such as Lexis Nexus and VMS to research on the industry
Skills
• Fluent in Adobe Creative Suite & Figma
• Knowledge in Sketch, HTML/CSS
• Microsoft Office
• Digital Marketing & Social Media
• Brand Identity
• Photography, photo-editing, retouching
Education
2003 — 2007
Cal State University, Fullerton
BA in Communications, Advertising